Menu Boards, Video Walls, and Self service Kiosk are no longer a high-tech luxury but are now an integral part of the quick-service restaurant industry. No longer simply about how technology is engaging guests like never before. Technology can light up both the dining room and the drive-thru with eye-catching graphics and customer engagement content.
From menu boards to standalone kiosks, digital displays improve efficiency and sales and offer a great return on investment. These signs also improve restaurant life by making the ordering process easier for customers and wait for staff while making signage changes for limited time offers and dayparts simpler.
These technology resources can help you capture sales, improve guest retention, and make restaurants more productive.
Need further proof? Consider that:
- At many QSRs (Quick Service Restaurant) more than 70 percent of purchases happen at the drive-through.
- 88 percent of all diners would prefer self-service menu boards at the table.
- 47 percent of QSR diners prefer self-service technology to customize orders.
Personalized Experience Driven by Specialized Content
Adaptive digital menu boards and self-service kiosks are capable of personalizing content based on a wide range of information that QSR operators have access to, such as local events, restaurant traffic and inventory that needs to be moved.
With this type of information at hand, QSRs can connect digital menu boards to consumers via their mobile devices or other opt-in services and then start offering personalization based on frequently ordered items. They can also offer specialized coupons or deals that reflect what customers are actually interested in, based on their current or past ordering patterns. Another big plus: QSRs can also offer menu items that are season- or holiday-based.
Mobile technology is carving out space in the restaurant industry one tablet at a time, but there are further applications aside from replacing traditional cash registers. Most people are extremely attached to their phones, so there’s the logic behind incorporating mobile payments and other mobile solutions into a restaurant’s business model.
According to some, the question of utilizing mobile payments is not one of if but when. In 2017, the use of mobile payments grew 75%, especially within quick-service establishments. For a consumer, the ability to order and pay from a mobile device speeds up the process dramatically.
Given this information, we predict that implementation of mobile POS systems and ordering kiosks in restaurants will increase by at least 30% in 2019.
Since 95% of restaurateurs agree that restaurant tech improves their business efficiency and 65% of customers use an ordering kiosk when it is presented to them, then switch to a mobile POS software or the implementation of an ordering kiosk is a no brainer.
In addition, 73% of diners agree that restaurant technology improves their guest experience. More specifically, 61% agree that handheld tablets similar to Toast’s new Toast Go improve the dining experience.
The face of the restaurant industry may be changing, but there will always be a market for more traditional experiences. The beauty of restaurant technology is that it can be as unobtrusive or as customer-facing as you want. The fact that restaurants now have so many technology options provides a multitude of ways in which restaurants can grow their business without spending a lot of money or losing customers. The mobile technology trend places control in the literal hands of restaurant servers and customers.
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