Artificial intelligence and chatbots are having an impact across every industry, and retail is no exception. Across the value chain, AI is making roles more efficient and effective – from using real-time video footage to analyze foot traffic and flow to analyzing social media images at scale to recognize trends as they’re starting.

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The AI Impact

Artificial Intelligence can serve as a boon for retail companies that gather and possess customer data. AI can derive meaningful conclusions from a massive amount of data and help companies to create personalized shopping experiences via highly-structured webshops, intelligent in-store bots, and online chatbots.

By 2021, 15% of all customer service interactions will be completely handled by AI, an increase of 400% from 2017. (Gartner)

Digital Racks for Apparel & Fashion Products

With the help of AI technology, apparel retail brands can create touchpoints, digital kiosk or touch displays where the customer can be able to find the right style, without having to shuffle through a pile. Customers can instantly see how a dress would look and combine it with other items and can browse through recommendations based on their preferences and style quotient.

All this will not only enhance the shopping experience but will help customers to choose from millions of options, which is currently not possible due to space constraints inside a physical store. With AI, a store can be converted into a bustling repository of design and draping ideas that users can choose from. Also, stores will be able to gather deeper insights into consumer behavior, optimizing their product portfolio for much better retail experience delivery.

Robotic/digital assistance will be a reality

Using AI, smart analytics and natural language processing technology, retail stores can give customers the power to get instant support, inside the stores. By placing Kiosks and touch screens, stores can help customers locate an item, get answers to their queries and find out how a product can make their life easier.
With the help of customer service bots powered by AI, stores can reduce their manpower costs and provide 24×7 assistance to the customers. Not only will it improve customer service levels but will definitely attract more buyers to the store in 2019.

Better Customer Support via Chatbots

AI-powered chatbots are enabling retail brands to engage customers, efficiently. With the help of chatbots, brands can handle thousands of queries simultaneously, without having to employ a large workforce.

A consumer-facing survey by marketing firm Uberall indicates that 20% of consumers surveyed are “very interested” in chatbot experiences from brands. 80% indicated that they have had “generally positive” interactions with chatbots.

AI has a ton of potential across a number of different functions on the retail market, however prioritizing what matters to your business is crucial to getting the most out of any new technology. Time and time again, the one thing everyone in this industry will agree on is that bottom line improvement require, first and foremost, a clear understanding and ability to adapt to customers’ ever-changing needs in advance. AI provides this capability; now is the time to start using it.

Call us today to learn about how you can easily implement AI solutions to help increase customer experience and engagement.  We can help you through a phased approach step by step, to easily integrate these solutions into your existing customer-facing processes.   

There are many companies in the tourism sector (travel, hotels, transport, etc.) that are already taking on the challenge of updating their mobile strategy betting on Progressive Web Apps technology as a result of the many advantages it offers.

Progressive Web Apps or PWA, is a term for the next generation of mobile applications  They increase their functionality according to the capabilities of the device and browser in which they are executed and that is why they are progressive. In addition, PWAs are developed using web development standards such as HTML, CSS, and JavaScript, all this together with a new generation of JavaScript APIs, makes the result of these developments behave like native applications but through the use of web technologies.

It is clear then that the Progressive Web Apps are not a new technology but an important technological trend since the compatibility in the different platforms is getting bigger.

There are many advantages offered by Progressive Web Apps for the travel-based organizations,  developers and final users of these applications. The bottom line is native apps in this industry are not being downloaded, they are heavy and the performance many times not up to the speed of the customer.  Here are a few PWA advantages to consider.

Improved design compared to hybrid apps, PWA´s have improvements in performance and greater visibility.

Cost of development: Being developed under web technologies costs significantly less development since if you only have to build once for both platforms. iOS, Android

Visibility: Improved visibility and a greater commitment of users; saving time and money.

Usability:  The PWA executes on the web can be executed on any device which gives them the ability to adapt to the screen on which they are displayed.

Distribution: These applications are distributed as a web page through a URL by a browser and this is clearly a great advantage for Progressive Web Apps as they do not have to go through the App Store or Google Play for distribution.

Direct Updates: With a Progressive Web App, all updates are applied directly and users should not download any updates on their devices as it happens with native Apps.

Greater visibility;  simple promotion. As we have said before, PWAs are accessible from a URL which allows all the content created for a Progressive Web App to be indexable from the search engines.
Improved functionalities and increased conversion. PWAs allow developers to activate push notifications until now reserved for native apps. And not only on mobile devices but also on desktop.

There is no debate over the importance of mobile for travel companies. All competent web development teams build websites to be responsive these days, but you need to ask yourself is this sufficient to stand alone and meet the travel and engagement needs of travelers in today’s marketplace where experience and personalization are king. 

Do you want to learn more about moving your travel organization to Progressive Web App? Send us an email and we’ll be more than happy to share with you what we have done and how we can help you accomplish your visitor experience goals. info@omniexperience.com.