5 Things to know when considering Digital Signage Software for your Organization

There are many options when choosing Digital Signage Software, sometimes confusing but not complicated, you just need to know the key things your digital signage should and can do before selecting.

The software should handle key media formats

One of the basic steps to take when picking out digital signage software is to ensure that it can play the right content formats and play them well. For example, 4K video, HTML 5 media, and live content are all common, but some signage software may not play them all or might struggle to play them smoothly. To save yourself headaches and regret, pick a solution that can handle anything you throw at it.

can it integrate with your existing CRM & CMS systems

The ability to provide consistent digital signage content without constantly having to update manually is key.  Ensure your software has key integration hooks to allow you to leverage the new content being updated through marketing and online channels. Allowing content by time of day and location is key and a good signage system will provide this functionally as well the ability to automate content to make it easier on your marketing staff and ensure consistency of brand in your locations.

CONSIDER THE OMNICHANNEL AND HOW IT CONNECTS TO INTERACTIVE

Dynamic content relies on data, context and pre-defined triggers to adapt for greater relevance and engagement.  Solutions that allow you to manage many types of screens are key to an overall signage strategy.   Whereas digital signage is usually static engagement, interactive or touch options should be prevalent and allow you to engage with customers through touch technology.  The era of cross-platform is here so consider can your solution push content to displays, touchscreens, and mobile. And all should be able to work in online or offline mode, ask about how their apps work.

SOFTWARE AND HARDWARE INTEGRATION

When selecting software solution understand the many different options of how your software will power your screens. Being true to the next generation of the display is crucial, an omnichannel based approach also means it can work across different operating systems. This can include windows based media players or PC’s and Android devices. However, the next generation is upon us and every major display manufacturer has their own OS and System on Chip SoC. The means you should be able to use an existing display but also offer up the newest technology.Including loading the digital signage app directly to the chip set of any display just like a Netflix app keeping cost and support low and ensuring ease of setup.

SUPPORT, MANAGEMENT & ANALYTICS

Core to the ability to provide fresh and effective content is the ability to support and see what is playing on your screens through the cloud. A good digital signage solution will allow you to be able to check on your signage from anywhere through the cloud. Giving you tools for easy updates, management of images, videos and more with an easy to learn system that doesn’t require constant maintenance. Integrated into each cloud-based management system should be tools for hardware monitoring and support ensuring if there is an issue on a screen it can be detected and fixed. Lastly but surely not least is providing real-time connections to analytics system and next-generation data tools.  Things like people count, demographic recognition are simple tools to drive effectiveness of advertising and more should be a standard point inside any digital signage solution.

If you want to learn more or have any questions about utilizing your existing screens, or upgrading and providing digital signage at your location or high traffic area we are happy to help provide you with some simple and comprehensive options. Call or email us at