Lawrence

From the Sunflower State, Lawrence is for sure one of their winning destinations with great history paired with good food, art, and an awesome entertainment scene. Filled with over 50 public parks and trails, Unmistakably Lawrence features attractions like Mt. Oread and the Massachusetts Street known for great dining, shopping and music for all ages.

Key Goals:

Lawrence still followed traditional visitor engagement and this year, 2019, they decided to take on the first step toward digital implementations. Since this will be their initial strategy,they wanted to ensure that it has the appropriate attributes to help visitors and the local management insider their visitor centers.
Here are some of the core functionalities:

  • Informational and Interactive mapping as well as data listings in real time.
  • Integration design for brand awareness and engagement.
  • Easily integrate with their existing CRM.
  • Stable support system – both for hardware and software.
  • Real-time analytics to easily gauge visitor’s needs and wants.

Solution

This technological initiative was brought to life with the help of OMNIEXPERIENCE and Lawrence integrating a designed kiosk solution We have been given the opportunity to kick off their very first 42” kiosk fitted to support all their expected features. More than helping management in attending common questions, the kiosk was built to provide impactful visitor experience for Unmistakably awesome destination, Lawrence.

Core functionality:

  • Integrated with their current CRM to allow easy back-end navigation and updates.
  • Brand image and recognition through a custom, well-designed, kiosk wrap.
  • Implemented modules and extensions such as interactive mapping for better wayfinding and navigation; Event listings and nearby attractions..
  • Digital Guestbook to gather visitor information and push information to their systems.
  • Created Visitor surveys and real-time analytics via Kiolytics .
  • Events and real time updates including RSVP through Open Table.
  • 24/7 hardware and software support system .