Minnesota’s Rochester

With a population of over 100,000, Minnesota’s Rochester is well known to be one of the best cities to live in as well as being one of the popular destinations for local and international tourists. More than the many scenic spots and great food variations, Rochester lived up to their captivating history. Form the Wall of Remembrance to the Silver Lake, the city just won’t run out of awesome places to discover.

Key Goals:

Due to the extensive annual growth of visitors, Rochester Minnesota thought of getting a technological solution to help with their visitor services. Bookings on hotels and local attractions have increased simultaneously, so they wanted to look for options in using kiosks and touchscreen devices in expanding revenue while providing convenience to their onsite visitors. Here are some of the other core features that they wanted implemented:

  • A solution that would easily integrate with their existing Hardware
  • Integration into existing CRM for auto updates and less management needed
  • Interactive mapping and events listing for local attraction assistance
  • Incorporate UGC content to these touch devices to raise brand recognition
  • Real-time analytics and
  • Software and Hardware Support system

Solution:

OMNIEXPERIENCE had the pleasure to work with Experience Rochester to drive deeper engagement to visitors through existing touchscreen and display devices. As part of this initiative, we have implemented about 7 units across the visitor center and 2 hotel locations to provide the local scene a more digitalized approach to unique visitor experience. Here’s what we have implemented:

Core functionality:

  • OmniPlatform – allowed easy backend navigation and management for the admins while allowing smooth integration with their CRM – Simpleview
  • Created interactive mapping feature and listed nearby Mayo clinic information, what-to-do’s inclusive of events, spots and places to dine
  • Integration with Stackla to ensure Social wall is up to date and available for viewing across all these touchscreen devices
  • KIOLYTICS, our real-time analytics made specifically for kiosks
  • Support system covering both hardware and software